Victoria used WebAR to create a memorable experience surrounding the annual ‘Day of the Dead’ Holiday. Specifically aimed at the Mexican audience the brand combines different themes surrounding life and death.
The use of web based augmented reality allows users to simply take out their smartphone, scan the package and experience artwork related to the holiday. The six and twelve packs contain different bottles which each feature unique artwork. Placing two bottles in view creates a combined art experience.
Working with Groove Jones the experience has been featured on numerous sites and has gotten over a million hits on Google.
Tech: Augmented Reality
Campaign: Day of the Dead