The Famous Group has collaborated with the Carolina Panthers to kick off the NFL Season in 2021. The Famous Group created a viral moment on the 12th of september by bringing in a panther in augmented reality, running around in the Panthers stadium.
The augmented reality technology that’s used to create a realistic panther works as follows: Camera operators watch and follow the panther’s motions in real time as it bolts through the stadium. The stadium is also modeled realistically in a 1:1 ratio but is invisible to viewers. The software provided by The Famous Group grants the panther virtual surfaces to climb on and interact with, delivering a smooth experience.
The video views alone proves the AR experience to be a success. The twitter video already has over 5.7 million views to this day, with only being out a week. The company behind the virtual panther has garnered a lot of traction towards AR technology from entertainment/news companies and customers, such as The Verge or CBS . Augmented reality may become more mainstream in the entertainment business and other industries.
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Brand: The Famous Group
Tech: Augmented Reality
Collaboration: Carolina Panthers