VR & AR marketing examples
The best VR & AR marketing cases, campaigns and promotions.
Virtual & Augmented Reality marketing campaigns. Updated each month.
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- Consumables
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- Music
- NGO
- Retail
- Sport
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Verizon | 5G Geo targeted AR concert
Verizon has released its first geo-targeted augmented reality (AR) experience for customers, with the faster 5G service in Snapchat.
GameStop | Store visits with ‘Pokémon Go’
ideo Game Store GameStop has partnered with developer Niantic to transform its stores into virtual destinations in the “Pokémon Go” mobile app.
Lucasfilm | Mandalorian AR experience
Filmstudy Lucasfilm has developed an AR app where you can play with the characters from the series “The Mandalorian”.
CrimeDoor | Step into the Scene
CrimeDoor is a new, very realistic, app containing 500 truly immersive Augmented Reality Crime scenes.
Victoria | Day of the Dead
The beer brand Victoria has created an augmented reality experience developed for the yearly day of death campaign.
Bacardi | The Future Doesn’t Suck
Bacardi Limited is a brand that makes different types of alcoholic drinks.They have partnered with the charity Lonely Whale to combat plastic pollution and they will do this through augmented reality.
1800 Tequila | The Essential 1800 Artists Series
1800 Tequila celebrates their 10th anniversary of the packaging that gives attention to the work of unique artists of today in a special way. They have launched an augmented reality filter on the social media app Snapchat.
Amazon | Halloween Surprise
The mega retail company Amazon has launched a special augmented reality filter to ensure that people have something to do because many people are at home due to corona.
Champs Sport x Nike | Refresh your game
Start the Champs AR experience by selecting the branded lens in the app’s lens carousel, or by scanning the retailer’s Snapcode with the app’s camera.
H&M | Kangol x Mabel
Clothing company H&M has entered into a special partnership. Using Instagram as the main platform fans are able to recreate music video’s using 6 different augmented reality filters.
RheijnLand.Xperiences | Sofia’s Smuggling
This augmented reality game called ‘Sofias Smuggling Cross-Border Hunt’ aims to use new technology to draw young people to the museum.
Barefoot | Band together
The Black Eyed Peas collaborated with Barefoot Wine for an immersive music and augmented reality experience in your living room.
Tomorrowland | Pāpiliōnem
Tomorrowland 2020 took place completely online in collaboration with multiple agencies, 200 employees, and 60 artists.
Muse | Simulation Theory
Muse is once again leading the charge, bringing their ‘Simulation Theory’ tour to users in virtual reality.
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- All
- Consumables
- Education
- Event
- Games
- Music
- Retail
- Sport
- Travel
- All
- Consumables
- Education
- Event
- Games
- Music
- Retail
- Sport
- Travel
Verizon | 5G Geo targeted AR concert
Verizon has released its first geo-targeted augmented reality (AR) experience for customers, with the faster 5G service in Snapchat.
GameStop | Store visits with ‘Pokémon Go’
ideo Game Store GameStop has partnered with developer Niantic to transform its stores into virtual destinations in the “Pokémon Go” mobile app.
Lucasfilm | Mandalorian AR experience
Filmstudy Lucasfilm has developed an AR app where you can play with the characters from the series “The Mandalorian”.
CrimeDoor | Step into the Scene
CrimeDoor is a new, very realistic, app containing 500 truly immersive Augmented Reality Crime scenes.
Victoria | Day of the Dead
The beer brand Victoria has created an augmented reality experience developed for the yearly day of death campaign.
Bacardi | The Future Doesn’t Suck
Bacardi Limited is a brand that makes different types of alcoholic drinks.They have partnered with the charity Lonely Whale to combat plastic pollution and they will do this through augmented reality.