The 10 best social AR Marketing campaigns of 2021
Augmented reality is an effective marketing tool to increase customer experience.
AR provides a new way for brands to gauge customer interest by bringing the products into real life. Brands can create AR experiences using WebAR or a standalone AR app.
Last year we looked at the 10 best marketing ar campaigns of 2020. In this article, we look at the best marketing campaigns of 2021.
1. BON V!V
When you access the AR experience, a 3D vending machine overlays in the real world and allows people to select their favorite drink.
With additional features, consumers could buy the drink from a nearby store or order it online to have it delivered to homes in a few hours.
Back in July 2021, Pepico launched an AR marketing campaign throughout the UK called “Make Your Play” to attract music fans to attend the UK’s famous festival, Strawberries and Creem.
After scanning, a play button in the shape of a Dorito chip is placed in the surroundings. Once activated, Doritos unlocked a 250 day ticket through DICE, a ticket-selling website.
As a result, all the prized items were distributed within the time span of six weeks.
3. Pizza Hut - PacMan Augmented Reality Boxes
One of the most renowned brands, Pizza Hut, launched an AR campaign “Newstalgia” (New+Nostalgia). The campaign introduced a series of limited-edition pizza boxes with QR codes that allowed people to scan and play Pac-Man.
On scanning the QR code on the box, a PAC-MAN AR (Augmented Reality) version of the iconic game is revealed.
4. Christian Dior’s B27
To create excitement for the addition of B27 sneakers to the menswear lineup, the fashion brand, Christian Dior partnered with snapchat to create an AR try-on filter.
The snap AR filter allowed people to try on six pairs of B27 sneakers in the real world using their smartphone. Moreover, they had the option of buying the shoes directly from there.
The AR-lens filter generated more than 2.4 million views.
5. Invesco - QQQ Hoops AR
Investment Management firm, Invesco, released an AR experience, QQQ Hoops in partnership with NBA’s Grant Hill for basketball fans.
The campaign was launched on Invesco’s social media channels, allowing people to scan a digital QR code.
After scanning the digital code, the fans see the Augmented Reality virtual net into their homes. Each fan is then awarded a $10,000 of in-game currency, and they get 30 seconds to get as many baskets as they can, which provides them with additional dollars.
When the time ends, players are given the digital currency which they earned in total, and how much that would have been worth in case it was invested through Invesco QQQ ETF ten years ago.
6. Estee Lauder - Luxury Fragrance Collection
To attract GenZ and millennials towards its newest Luxury Fragrance Collection, Estee Lauder created a Snapchat AR campaign.
The makeup brand selected four brands from its luxury collection: Tender Light, Sensuous Stars, Dream Dusk and Radiant Mirage.
When the AR filter is activated, Snapchat users will see all four brands appear in front of them. Once the users pick the perfume, they are taken on an immersive experience highlighting emotions and inspirations behind the perfume.
7. Diageo - Legends Untold
Every year, Diageo launches its special edition whiskies. Last year, the collection of aged and rare whiskies were launched under the banner ‘Legends Untold.’
The AR experience allowed consumers to travel into an immersive movie showcasing various mythical creatures, such as The Lion’s Fire, The Lion’s Jewel, and The Spring Stallion, to name a few.
The AR experience attracted a new generation of tech-savvy scotch connoisseurs.
8. Schuh 'Schuh Sneaker Hunt'
To encourage students and families to have fun outside, the UK’s shoe retailer, Schuh, came up with the AR game campaign, “Schuh Sneaker Hunt.”
The campaign allowed people to download the game by scanning the QR codes from the brands’ stores or OOH digital platforms located across key locations – Liverpool, Manchester, Glasgow, Birmingham, and London.
The campaign went live across various other platforms such as Twitch, Reddit, and Roblox and gave players a chance to win more than 40,000 prizes.
9. Bolle - Rediscover Earth
To let people experience its sunglass lens technology, Volt+, Bolle, a French eye-wear brand, launched an Instagram AR campaign Rediscover Earth.
The campaign was conceptualized by QReal and M7 innovation. Once the AR campaign was activated, users had to click on the selfie mode to try out the glasses and view the world through Volt+ lens.
To experience the lens yourself, click on the QR Code below.
10. Resse’s Puffs - KAWPUFFS
KAWS Reese’s Puffs boxes open AR cereal portals to the future – SlashGear
General Mills, manufacturer of corn-based breakfast cereal, Resse’s Puffs teamed up with iconic artist KAWS to launch limited-edition boxes named KAWPUFFS with an AR game.
The boxes come with QRCode. Once scanned, the AR game unveils a virtual portal in your living room that you can enter. On entering, you will find KAWS’s COMPANION figure, where you must demolish the falling crunch as they continue to fall from the sky.
The weekly competition, which started back in November last year, will continue till February. The top players with the highest scores will get exclusive blue-colored KAWPUFFS boxes.
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