The 10 best branded AR filter campaigns of 2021

Augmented Reality filters are becoming an increasingly popular tool in marketing campaigns. As per Techcrunch, creators have made over 1.5 million lenses using Snapchat’s AR Lens Studio till date. Even Meta’s AR tool, SparksAR has seen more than 2 million AR effects on Facebook and Instagram. 

With an average attention span of humans decreasing from 12 seconds to 8 seconds, AR filters provide brands a cost-effective opportunity to get their product in front of the people and help them make informed decisions.

We have also listed the 10 best social AR marketing campaigns of 2021. But in this article we will be highlighting the 10 best branded AR filters campaigns of 2021. 

1. Nasa’s SpaceX Helmet

To promote the second SpaceX’s operational mission in the commercial crew program, NASA created a Social AR filter. This filter let people virtually jump into an astronaut’s seat on the Crew Dragon spacecraft. 

To try on the virtual space suit and board the spacecraft, people can simply click on the link provided by NASA on their Facebook and Instagram profile and search for a SpaceX helmet. 

We believe that it’s a great way to not only let people experience being inside the crew dragon but also inspire children to become an astronaut. 

2. Saks’ AR Filter

Luxury retailer Saks partnered with Yahoo Creative Studio to create AR selfie filters for Instagram.

The AR experience was launched last year in December and featured a series of curated holiday gifts. Users could virtually try out the gifts and shop for themselves or their friends and family. 

Scanning the QR code, users can try on three different types of filters: a glam filter, ski slope filter and a seaside resort filter.

We think it’s a great way for brands to promote their products as it helps them build a personal connection with the consumers.

3. Lego AR

Snapchat introduced a new type of lens, ‘Connected Lenses’ in partnership with Lego, allowing snapchat users to come and enjoy building a Lego model together. 

Once a user clicks on a bio link on Lego’s snapchat profile, they can invite their friends to be a part of the game from their respective homes. Next, users can see a predefined 3D model. They can resize and adjust, add in lego’s bricks, elements and animations. 

We believe it could be a great opportunity for creators to build remote collaboration experiences and engage audiences around the globe.

4. Samsung’s The Frame TV Series

To promote its Frame Series digital Tv, Samsung India launched an AR filter on Instagram and Facebook that allows users to experience The Frame against the wall of their home. 

Once AR experience gets activated, the consumers can simply point their smartphone in part of their home. Once done, the users can select different bezels and artwork and match it with their home interiors. 

AR Product Visualization can turn shopping experiences into an exciting game and create a high level of customer engagement.

5. Snapchat’s Train like an Olympian

To celebrate the commencement of the Tokyo Olympics, Snapchat launched an AR filter titled “Train like a champion” to encourage people to stay active and healthy. 

The users across selected countries could access the filter by visiting Olympics official snapchat account. Using snapchat lens’ body-tracking technology, users need to go through three different exercises before the time runs out. If successful, the users will be rewarded with a virtual firework show on their phones. 

We are currently seeing a surge in the use of immersive technologies for gamifying exercises. Not only it allows people to visualize the experience but makes it experiential and fun.

6. PUMA’s #PUMANSOFSG

Sports brand Puma launched a campaign titled as #PUMANSOFSG, inspired by the Humans of New York movement. 

The social campaign was created by an independent creative agency UltraSuperNew. It encourages people to use PUMAN filters and avail discounts on PUMA’s products at its retail stores across Singapore. 

To try on the filter, users can simply visit one of six Instagram influencers (e.g. @tayying_) and try their PUMAN Filter (under the face filter tab). Then, take an IG Story video with the filter, and use a hashtag #PUMANSOFSG. 

We believe that AR filters can be a great tool for brands to not only create exciting offers but also develop emotional empathy.

7. Easyjet’s Holidaydoorways

U.K. airliner Easyjet released a social first campaign featuring five AR filters created by a digital marketing agency,  VCCP London. 

The AR filters transport users briefly from their living rooms to idyllic locations such as beautiful beaches, canals and coves in Santorini, Venice, Zante, Nice and The Algarve. 

This social campaign ran across the UK and eight other key European markets.

8. Sunglasses Flip AR by British Vogue

British Vogue created AR filters on Instagram to promote the latest Salvator Ferragams sunglass styles. 

Once the AR filter is selected, users can scan through 4 different sunglasses types from oversize oval frame metal sunglasses to eco-friendly sunglasses. 

This AR filter provides a creative way for followers to visualize how owning a product looks like.

9. JDSports #JDVaporMaxShuffle

Leading sneakers and sports fashion retailer collaborated with Nike and TikTok to invite consumers to virtually try-on the new Nike Air VaporMax.

The 3D AR branded effect allowed anyone to try-on all three colorways of the new trainer. The brand also organized a competition for the Tik-Tok community where a selected few won the shoes for posting pictures of the trainers along with a hashtag #JDVaporMaxShuffle.

It’s a great way for TikTok members to try on new products without having to purchase it or leave the comfort of their own home.

10. N26 #BalanceTheBanknotes

Mobile bank N26 launched a campaign #BalanceTheBanknotes to highlight the lack of representation of women on banknotes. 

To experience the filter, users can open the filter on Instagram or Facebook and hold up any €5, €10, $1, $5, or $10 note/bill to their smartphone’s camera. The users can then watch as the male on the banknote transforms into a pioneering woman, from Rosa Parks to Emmy Noether to Emilia Pardo Bazán. 

If you are looking forward to creating your own AR filter to engage customers , make sure to check out our website to learn more.

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Curious about how VR or AR can have an impact in your company? Do not hesitate and contact us!

Tim Nijland
Tim Nijland
Enthusiasm, knowledge and a lot of passion. My main focus is everything XR related but anything in the realm of new technology makes my heart beat faster. I love to share my thoughts and talk about the many use cases of XR. Feel free to contact me at tim@vrowl.nl

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