State farm created a new augmented reality game in the NFT space. The app features star football players such as Mahone or Rodgers.
Participants in the augmented reality treasure hunt can use their smartphones to locate and collect virtual footballs, which they can then exchange for nonfungible tokens (NFTs), autographed items, clothing, and gift cards on a website. All players will receive an NFT and the chance to win one of several limited-edition NFTs after completing the game’s first level. The activation by State Farm is unique in that it is not limited to geofencing or specific parts of cities, allowing clients to engage from the comfort of their own homes.
Brand: State Farm
Tech: Augmented reality