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Snapchat worked together with partners from all over the world to create AR experiences that bring cultural events to millions of snapchat users in a virtual way. The snapchat lenses give snapchatters the possibility to enjoy these events and teach them about climate change.
These lenses include the Amsterdam Light festival, in which you can admire the illuminated canals of the Dutch capital city. This lens can be used anywhere in the world. Moving to the other side of the earth, the Great Barrier Reef in Australia can be seen. This lens demonstrates the effects of climate change on the reef.
These lenses were created in order for the user to understand the world a bit better. The effects of climate change are emphasized in all three lenses. Snap stated that they hope people enjoy the lenses and will learn something about the earth.
Brand: Snapchat
Tech: Augmented reality
Branche: Amusement
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