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Reese’s Puffs cereal has partnered up with Kaws. Kaws puffs, a new augmented reality game that can be played through two limited-edition cereal boxes designed by Kaws, is part of the collaboration.
The augmented reality game immerses you in a world with Kaws’s companion, in which you must crunch falling puffs. If you miss three shots, the game is over. The puffs fall quicker as the game progresses, but the game provides the player with power-ups that will help you raise your score and keep your companion afloat.
Fans can access the web experience by scanning the QR code on the box, but they must download the Kawspuffs app to get the complete experience and compete for limited-edition prizes.
Brand: Reese’s Puffs
Tech: Augmented reality
Collaboration: Kaws
Branche: Retail
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