Menu
Reese’s puffs released a new campaign using AR. Through the use of augmented reality technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.
The cereal box works with software from PuffsFX that transforms the box into a music box using your phone’s camera. Puffs fans can utilize puffs’ box location and start to create beats using AR. Each box has a choice of five sound packs.
Reese’s Puffs is also releasing a synthesizer, which will be available to musicians, in addition to the AR powered boxes. The campaign has the potential to increase the brand’s ties to music. In 2019, the company collaborated with Travis Scott on a cereal box that sold out in less than 30 seconds. The company continues to release products and collaborations around Reese’s puffs.
Brand: Reese’s Puffs
Tech: Augmented reality
Collaboration: Anomaly
Branch: Retail
Are you looking for inspiration, do you have a question or already a great idea? Get in touch with one of our experts for a free consultation.
"*" indicates required fields
VR Owl | VR & AR Agency
0031 30 71 16 158
info@vrowl.io
VR Owl
Demkaweg 11
3555HW
Utrecht
The Netherlands
COPYRIGHT © VR OWL 2020