Reese’s puffs released a new campaign using AR. Through the use of augmented reality technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.
The cereal box works with software from PuffsFX that transforms the box into a music box using your phone’s camera. Puffs fans can utilize puffs’ box location and start to create beats using AR. Each box has a choice of five sound packs.
Reese’s Puffs is also releasing a synthesizer, which will be available to musicians, in addition to the AR powered boxes. The campaign has the potential to increase the brand’s ties to music. In 2019, the company collaborated with Travis Scott on a cereal box that sold out in less than 30 seconds. The company continues to release products and collaborations around Reese’s puffs.
Brand: Reese’s Puffs
Tech: Augmented reality