Volvo collaborated with studio VZlab to create an augmented reality experience to showcase the launch of the new Volvo S60. The experience is made in WebAR, which means no apps are required to view the exciting new saloon from the Swedish manufacturer.
The experience provides information for potential buyers about the possibility of customization of the car. It is possible to change colours, rims and customize the interior. Users can schedule a test drive, or chat with a sales expert. It is even possible to view potential costs in the financing simulations.
Volvo’s WebAR experience increased the breadth of experience users. Informative and accurate information displayed through WebAR created a successful experience for both user and manufacturer. Augmented reality is ideal for creating innovative touchpoints such as this.