Canadian singer-songwriter The Weeknd is the first artist to use TikTok for an augmented reality concert. ‘The Weeknd Experience was done in collaboration with WAVE, a VR concert start-up.
Providing a fully digital live experience with numerous ways for fans to interact and keep them engaged throughout the 5 songs performed. Not only did the scenes change with each song; users could choose the scenery through voting and provide comments which were incorporated into the environment after each song.
The experience drew a virtual crowd of over 2 million unique visitors, raising the bar for augmented music experiences. At its peak 275 thousand were watching, the #TheWeekndEXP hashtag got 1.3 billion views and the concert raised over 350 thousand euro’;
Brand: The Weeknd
Tech: Augmented reality
Collaboration: Wave
Branche: Music
ideo Game Store GameStop has partnered with developer Niantic to transform its stores into virtual destinations in the “Pokémon Go” mobile app.
Filmstudy Lucasfilm has developed an AR app where you can play with the characters from the series “The Mandalorian”.
CrimeDoor is a new, very realistic, app containing 500 truly immersive Augmented Reality Crime scenes.
Are you looking for inspiration, do you have a question or already a great idea? Get in touch with one of our experts for a free consultation.
VR Owl | VR & AR Agency
Demkaweg 11, 3555 HW
Utrecht, The Netherlands
0031 30 71 16 158
info@vrowl.io
Uil VR Solutions B.V.
BTW NR: NL 8579.35252.B01
KVK NR: 69601283
Terms & conditions
COPYRIGHT © VR OWL 2020
Join thousand of subscribers in our monthly update.