The Famous Group | Virtual Panther

The Famous Group has collaborated with the Carolina Panthers to kick off the NFL Season in 2021. The Famous Group created a viral moment on the 12th of september by bringing in a panther in augmented reality, running around in the Panthers stadium. 

The augmented reality technology that’s used to create a realistic panther works as follows: Camera operators watch and follow the panther’s motions in real time as it bolts through the stadium. The stadium is also modeled realistically in a 1:1 ratio but is invisible to viewers. The software provided by The Famous Group grants the panther virtual surfaces to climb on and interact with, delivering a smooth experience.

The video views alone proves the AR experience to be a success. The twitter video already has over 5.7 million views to this day, with only being out a week. The company behind the virtual panther has garnered a lot of traction towards AR technology from entertainment/news companies and customers, such as The Verge or CBS . Augmented reality may become more mainstream in the entertainment business and other industries.

Want to know what AR can do for your business? Get in contact with this Augmented Reality Agency!

Brand: The Famous Group
Tech: Augmented Reality
Collaboration: Carolina Panthers
Branch: Sport

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