A new centerpiece at the House of Hoops by Foot Locker is created which brings the legendary NBA star LeBron James to life using AR.
Using a Snapchat AR filter, created by Fisherman Labs, the king of basketball bursts out of a Nike poster to slam a basketball through the hoop using his iconic slam dunks. The AR experience transforms a 2D image into a 3D digital model. This allows people to see LeBron in almost-real-life. You can use the filter on Snapchat, but you do need to be in the store in Los Angeles.
The AR experience will surely impress any basketball fan. LeBron himself also tweeted out a video of the experience which led to 1.25 million views in the first hour. A great example of implementing AR within your marketing strategy to give people a chance to interact on a deeper level with your brand!
Agency: Fishermen Labs & Snap Inc.
Tech: Augmented Reality