Reese’s Puffs | Music Boxes

Reese’s puffs released a new campaign using AR. Through the use of augmented reality technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.

The cereal box works with software from PuffsFX that transforms the box into a music box using your phone’s camera. Puffs fans can utilize puffs’ box location and start to create beats using AR. Each box has a choice of five sound packs. 

Reese’s Puffs is also releasing a synthesizer, which will be available to musicians, in addition to the AR powered boxes. The campaign has the potential to increase the brand’s ties to music. In 2019, the company collaborated with Travis Scott on a cereal box that sold out in less than 30 seconds. The company continues to release products and collaborations around Reese’s puffs.

Brand: Reese’s Puffs
Tech: Augmented reality
Collaboration: Anomaly
Branch: Retail

More inspiration

Space-Portal Education

Northrop Grumman | AR Space Portal

Northrop Grumman created a portal to space using augmented reality technology. The application shows users how to refuel or repair a satellite while still orbiting around earth.

Screen_Shot_2021_09_13_at_8.45.12_AM Sport

The Famous Group | Virtual Panther

The Famous Group has collaborated with the Carolina Panthers to kick off the NFL Season in 2021. The Famous Group created a viral moment on the 12th of september by bringing in a panther in virtual reality, running around in the Panthers stadium.

Nolan-Bushnell-Launches-NFT-Website Retail

Nolan Bushnell | Arcade OG Series

Atari founder Nolan Bushnell is launching NFTs using augmented reality. The set of NFTs called The Arcade OG Series is an ethereum based token and a collectible. Bushnell collaborated with MakersPlace to release the NFT set, starting October 12th.

Ready to create impact?

Looking for high impact VR/AR cases?

a monthly shot of the best in VR & AR

Join thousand of subscribers in our monthly update. 

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.