Tool teamed up with GSD & M and Pizza Hut to bring the classic Arcade game PAC -MAN to life using WebAR.
People who ordered a pizza received a special edition box, which allowed them to activate PAC-MAN via their mobile browser and play the classic game on top of the box.
The game has three difficulty levels and, just like in the classic game, offers the possibility to enter your three-letter initials when entering a high score. Participants who shared their score via Twitter had a chance to win an original Arcade installation.
This is one of the most popular WebAR activations of 2021 with publicity on Adweek and Business Insider, but also sites such as Reddit.
Brand: Pizza Hut Arcade
Collaboration: Pacman
Tech: WebAR
Link: Pac-Man Pizzahut
White Castle | 100 Years Fast food chain White Castle collaborated with Coca Cola to launch special edition drinking which …
Corona Extra | Find Your Game Day Beach The beer brand Corona teamed up with Groove Jones to create a …
Ikea | Escape the Clutter IKEA collaborated with Ogilvy on the AR campaign “Escape the Clutter” with the aim of …
Are you looking for inspiration, do you have a question or already a great idea? Get in touch with one of our experts for a free consultation.
VR Owl | VR & AR Agency
Demkaweg 11, 3555 HW
Utrecht, The Netherlands
0031 30 71 16 158
info@vrowl.io
Uil VR Solutions B.V.
BTW NR: NL 8579.35252.B01
KVK NR: 69601283
Terms & conditions
COPYRIGHT © VR OWL 2020
Join thousand of subscribers in our monthly update.