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The beer brand Labatt worked with Snapchat and a number of NHL teams to create an augmented reality experience. The experience is a way to continue to interact with fans who are still not able to watch the games in the arenas because of
A 12-pack of beer has a marker lens that transforms the packaging into an AR arena with a jumbotron, the large screen that hangs above the field. In addition, Labatt created Snapchat lenses where users can put on the uniforms of their favorite team.
The campaign is featured on websites such as Adweek and Marketing Dive. Labatt has found a great way to bring the sports experience to the fans home.
Brand: Labatt
Tech: Augmented reality
Branche: Consumables
SAPF (San Antonio Parks Foundation) and Geomedia inc cooperated to let users experience the Japanese Tea Garden in augmented reality, without disturbing peace with physical signage.
Northrop Grumman created a portal to space using augmented reality technology. The application shows users how to refuel or repair a satellite while still orbiting around earth.
The Famous Group has collaborated with the Carolina Panthers to kick off the NFL Season in 2021. The Famous Group created a viral moment on the 12th of september by bringing in a panther in virtual reality, running around in the Panthers stadium.
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