Joe Biden’s campaign team has developed a filter in collaboration with Snapchat on the theme of Biden’s inauguration. With this they hope to reach a younger target group and increase the popularity of the new president among this group. 

The filter places the user in front of the capitol where confetti flies around and the festive atmosphere continues, the user is dressed as the president or vice president. The committee sees this campaign as a fun innovative way to turn it into a festive inauguration that is safe and accessible to everyone.

The digital director of the presidential inauguration committee says. “We look forward to seeing President Biden share his message of uniting the country with people on Snapchat.”