Jack Daniel’s | Interactive Label

Jack Daniel’s has announced a new AR experience that brings your Jack Daniel’s bottle to life. It includes three different scenes that take you behind-the-scenes of the award-winning distillery.

To unlock the AR experience users download the Jack Daniel’s app. By scanning the bottle users can access the different experiences. The first AR scene converts the bottle into a model of the actual distillery. The second takes you through the whiskey distillation process and the third tells the story of Jack Daniel himself.

Jack Daniel’s sees AR as a new medium for brand storytelling. According to them it is more likely to cut through traditional media clutter and improve brand recall.

Brand: Jack Daniel’s
Agency: Tactic
Tech: Augmented Reality
Branche: Consumables

Related Inspiration


St. Louis Aquarium - Otter Chat

The St. Louis Aquarium collaborated with Groove Jones and Moondog Animation to create an interactive talk show ....

Hong Kong – Travel Back to the Fifties

Japanese media-artist Masaki Fujihata created an AR application which lets Hong Kong citizens travel back in time.

SAAB – Virtual Rocket Launcher

SAAB is a global provider for safety and security devices to governments, authorities and military instances.

Ready to create impact?

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.