GameStop | Store visits with ‘Pokémon Go’

Video Game Store GameStop has partnered with developer Niantic to transform its stores into virtual destinations in the “Pokémon Go” mobile app.

Over the next four months, 500 GameStop stores will become part of the location-based augmented reality (AR) game. The locations appear in the game as “PokeStops” or “Gyms”. When you go to these in game locations you have the chance to win special in game prizes. You can win these prizes by entering the GameStop’s, this keeps track of “Pokémon go” and so you can receive the prizes.

GameStop hopes to get more gamers to the stores and also sell more Pokémon merchandise.

Brand: GameStop
Tech: Augmented reality
Branche: Retail

More inspiration

pizza-hut-AR Consumables

Pizza Hut | Pac-Man AR

Pizza Hut | Pac-Man Tool teamed up with GSD & M and Pizza Hut to bring the classic Arcade game …

whitecastle-aR Consumables

White Castle | 100 Years

White Castle | 100 Years Fast food chain White Castle collaborated with Coca Cola to launch special edition drinking which …

Gameday Consumables

Corona | Find Your Game Day Beach

Corona Extra | Find Your Game Day Beach The beer brand Corona teamed up with Groove Jones to create a …

Ready to create impact?

Looking for high impact VR/AR cases?

a monthly shot of the best in VR & AR

Join thousand of subscribers in our monthly update. 

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.