Arby’s | National French Fry Day

Arby’s developed a web app that lets customers identify the type of fry by recording them. The company also offers discounts in-app after utilizing their AI fueled AR tool. 

The brand introduced an AI powered web app that lets users identify, discover the quality and attributes of their snack by snapping a picture.The app has been developed to attract consumers to a new Arby’s product, the permanent addition of the crinkle type. The web app also detects the crinkle type or a traditional type of french fry and it identifies the type they’re eating. 

The integrated application could possibly lead to a wider audience, increasing engagement rate, satisfaction and e-mail applicants. Arby’s post on Instagram already reached over 115.000 views, growing their follower count.

Brand: Arby’s
Tech: AI
Collaboration: N/A

More inspiration

https___hypebeast.com_image_2021_07_reeses-puffs-music-box-play-rp-fx-pr-pro-release-info-000 Consumables

Reese’s Puffs | Music Boxes

Reese’s puffs released a new campaign using AR. Through the use of augmented reality technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.

ReebokAR_4 Sport

Reebok | Reinventing Sport

The augmented reality technology promotes basketball to people who don’t have access to courts. (1) Consumables

Doritos | Doritos Quest

Doritos worked with Verizon Media and RYOT Studios to launch an augmented reality game.

Ready to create impact?

Looking for high impact VR/AR cases?

a monthly shot of the best in VR & AR

Join thousand of subscribers in our monthly update. 

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.