Apple | AR(t)

Apple teamed up with the New Museum to create augmented reality (AR) experiences to enlighten the minds of art fans about the possibilities of Apple’s products and customers in the creative sector.

Today at Apple, the companies workshop and event department, presents three new sessions called AR(t). Firstly they provide a Walk that allows participants to walk around a set of cities and spot art pieces in the street.

Secondly the Viewer installation can brighten Apple stores visitors’ surroundings by initiating an interactive Installation, where visitors view and collect ‘icon elements’. Lastly the Lab allows participants to learn and develop their own augmented reality using the Ipad-app Swift Playgrounds.

Apple offers a great incentive to visit the stores by keeping the sessions location based. The news about the new sessions spread quickly and many blogs, news sites, and magazines such as the New York Times and Wired wrote articles or posts about Today at Apple.

Brand: Apple
Agency: Multiple artists
Tech: AR
Branche: Art

Related Inspiration


St. Louis Aquarium - Otter Chat

The St. Louis Aquarium collaborated with Groove Jones and Moondog Animation to create an interactive talk show ....

Hong Kong – Travel Back to the Fifties

Japanese media-artist Masaki Fujihata created an AR application which lets Hong Kong citizens travel back in time.

SAAB – Virtual Rocket Launcher

SAAB is a global provider for safety and security devices to governments, authorities and military instances.

Ready to create impact?

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.