8th Wall | Candyman – I dare you

8th Wall collaborated with Monkeypaw productions and MGM to create a web-based augmented reality experience to promote the upcoming film called ‘Candyman’. 

The app interestingly enough uses voice activation to start the AR tool. The user’s image is blended with more imagery as the number of times the name is pronounced grows. This instills the idea that candyman is actually being summoned. The final trailer can be viewed once the end scare has been reached.

After the trailer and the experience, the tool redirects users to buy tickets for the new movie online, which includes a map to view which theatre shows the film in your area. Other brands may turn towards voice activated AR experiences if this campaign deems successful.

Brand: 8th Wall
Tech: Augmented Reality
Collaboration: Monkeypaw Productions, MGM
Branch: Retail

More inspiration

Space-Portal Education

Northrop Grumman | AR Space Portal

Northrop Grumman created a portal to space using augmented reality technology. The application shows users how to refuel or repair a satellite while still orbiting around earth.

Screen_Shot_2021_09_13_at_8.45.12_AM Sport

The Famous Group | Virtual Panther

The Famous Group has collaborated with the Carolina Panthers to kick off the NFL Season in 2021. The Famous Group created a viral moment on the 12th of september by bringing in a panther in virtual reality, running around in the Panthers stadium.

Nolan-Bushnell-Launches-NFT-Website Retail

Nolan Bushnell | Arcade OG Series

Atari founder Nolan Bushnell is launching NFTs using augmented reality. The set of NFTs called The Arcade OG Series is an ethereum based token and a collectible. Bushnell collaborated with MakersPlace to release the NFT set, starting October 12th.

Ready to create impact?

Looking for high impact VR/AR cases?

a monthly shot of the best in VR & AR

Join thousand of subscribers in our monthly update. 

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.