Ralph Lauren has created a Virtual Reality application mapping out the journey of Team USA. This way people can find out more about the athletes and how these athletes got to the Olympics.
Throughout shops in the US the customer can experience different stories of different athletes in virtual reality. The story covers many topics, such as the place of residence, photos from the past and photos in which the athletes are interested.
Ralph Lauren has made a few youtube videos of the journey and each video has now got about 2000 views.
Brand: Ralph Lauren
Tech: Virtual Reality