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Industry: Syngenta
Technology: 360° Video
Application: Product Marketing
Solution
VR Owl went to the greenhouses in Naaldwijk on behalf of Syngenta and recorded a 360° video in a greenhouse. The video contains various filmed angles, including a very high shot, which gives the viewer a nice overview that you normally can not see. The video contains a voice-over that informs the viewer about the test set-up.
The video starts with an introduction where Syngenta introduces its new product; Taegro. You will then be taken to other places in the greenhouse, after which the voice-over will explain even more about the benefits of Taegro.
Question
With crop protection products, seeds and innovative solutions, Syngenta helps growers around the world meet the growing demand for food and fuel. Syngenta contributes to improving health and quality of life. On April 14, 2021, Syngenta organized an event for its customers and partners. VR Owl was brought in to give a digital tour of a trial. The biological agent Taegro was used in this trial.
Result
The 360° video about Syngenta’s new product Taegro was played at the event for customers and partners. The video is also on Syngenta’s website allowing for more frequent use for trading purposes.
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