NLinBusiness is an initiative of VNO-NCW and MKB-Nederland aimed at supporting the Dutch business community in realising its international ambitions.
The virtual gateway application is a VR showcase of integrated Dutch solutions.
The aim is to stimulate matchmaking and trade missions with foreign companies and governments.
The Dutch Delta Works, for example, is a project that cannot be shown physically but a digital VR version can.
We helped with the concepting, the presentation, the creation of the rich 360 videos, the VR app as well as the organisation of various events.
Various techniques were used during the video productions. In addition to 360-degree cameras, drones and special installations were used to shoot moving images.
The videos explain the solution by means of 3D visualisations, texts and call-outs and motion graphics. The 360 video of AI in automotive was even visualised completely in 3D.
The Virtual Gateway is accessible via a custom VR application for the PICO VR headset, the Web browsers and Google Cardboard.
NLInBusiness facilitates events for foreign partners such as embassies to show the experience. They use various presentation options.
At larger groups such as symposia where presentations are held simultaneously, NLInBusiness uses VR Sync and shows the videos synchronously.
At smaller events such as trade fairs, Look&Play is used and several videos are shown individually.
NLinBusiness chooses this solution in order to show Dutch innovations in the long term within each step of the customer journey. On location abroad, at partners such as embassies or at exhibitions and events.