METSO – VR Product Demonstration
Metso produces and recycles heavy machinery for the recycling industry. The company has expos around the globe and was looking for a cost effective and innovative way to show, promote and sell their machines. Due to the large size of the machines they were in the market for a digital solution and settle on a virtual reality application.
The first version was an interactive Quest application. Users could view the machine and it’s surroundings from multiple angles. Selecting hotspots set the machine in motion, gave technical information and possible use cases. The hotspots allow for a self explanatory sales process illustrated with 3D animation, video, images and text. Due to Covid-19 the application was completely redesigned for Google Cardboard with similar features.
The VR application allows Metso to show and sell their machines, anytime and anywhere. It’s more efficient, cheaper and has less environmental impact while still providing an engaging experience. The Cardboard version helps Metso reach clients which they could not see due to Covid-19.