An experience was created in which a simulation was combined with a challenging game. Visitors sat in a physical excavator, set up an Oculus Rift and interacted with the controllers in a virtual game. The aim of the game was to scoop as many bricks into bins as quickly as possible.

At the start of the experience, participants entered their name, company and email address. This was followed by a short tutorial explaining the game’s controls and purpose. After the successful tutorial, the game started and the participant had two minutes to get the highest possible score. Loxam employee Frank became so fanatic that (after many attempts) he was number 1 on Friday for a large part of the day.

On two external screens, spectators could watch the player and see his score. This element created tension among spectators; does he get the highest score and beat our company?