Huawei & EventRent | 5G Excavator

The client

EventRent designs and builds impressive mobile brand experiences for organisations and companies that want to make an unforgettable impression on their target audience. With their leading Roadshow solutions, they connect brands and people in their own environment.

The question

EventRent was asked by their client Huawei to help promote the 5G network to telecom providers in a roadshow across Europe. VR Owl was asked to help create engaging VR & AR experiences for the truck participating in the roadshow. 

One of the experiences had to showcase the benefits of the low latency and high speed of 5G; mainly the use of this technology is remotely controlling (heavy) equipment.

The experience

Our team used the experience from our Loxam case and settled on an excavator which can be controlled from a distance using off-the-shelf controllers. Using a big monitor and multiple cameras, players are challenged to collect as many bricks as possible within a set time. 

The game

The challenge for the player is to delve as many bricks as possible within two minutes and dump them in the container which is mounted on a scale. They control the excavator from a stand-alone unit with two controllers and a big monitor, with two video streams from the GoPros mounted on the excavator. 

The installation

The installation resembles a mining operation and features the excavator, a hole filled with Lego bricks and a container connected to a scale. The installation is plug-and-play with a hidden PC which automatically connects via 5G to the external control unit. Emphasising the added value of the new mobile network.

The excavator

The excavator used is a scale model of the Cat 3300 and is made from durable materials such as steel and aluminium, giving it a realistic appearance. The excavator receives its input from the joysticks on the external control unit via a custom Arduino set-up. 

The Result

The excavator experience shows the benefits of the 5G network in a fun and easy to understand manner. Using an interactive tutorial and a simple control scheme, players learned the basics quickly. The timer and high score system made sure everyone could try the excavator but also left room for improving on your previous result.

The competition element as well as the big screen provided a social experience. Combined with a high share factor this increased the reach of the campaign way beyond that of the Roadshow truck.

Ready to create impact?

Get in touch

Get in touch

Are you looking for inspiration, do you have a question or already a great idea? Get in touch with one of our experts for a free consultation. 

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Information

VR Owl | VR & AR Agency
0031 30 71 16 158
info@vrowl.io

Previous
Next

Services

Other pages

Legal

Contact

VR Owl
Demkaweg 11
3555HW
Utrecht
The Netherlands

Stay up to date

COPYRIGHT © VR OWL 2020

Discuss the possibilities for your company?

Talk to our experts for information and inspiration
Email us at info@vrowl.io
free consult
This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.
I UNDERSTAND