The excavator experience shows the benefits of the 5G network in a fun and easy to understand manner. Using an interactive tutorial and a simple control scheme, players learned the basics quickly. The timer and high score system made sure everyone could try the excavator but also left room for improving on your previous result.
The competition element as well as the big screen provided a social experience. Combined with a high share factor this increased the reach of the campaign way beyond that of the Roadshow truck.