In Samenwerking met Creative Technologies en Imagination
Industrie: Automotive
Technology: Virtual Reality
Use: Events & activations / Productmarketing
Question
To launch the Ford Mustang Shelby GT500 during the North American International Auto Show (NAIAS) 2019, Ford wanted to give visitors a special experience of their new car.
I think we gave everyone a very special moment that they will always remember. – Alistair Wilson, managing director of Imagination.
Solution
Action, racing, and a beautiful car that falls from the sky. It sounds like an action movie, but the experience was more than a movie thanks to virtual reality. During the press launch at the NAIAS event, all 750 presenters received Lenovo Mirage glasses. During the presentation a 360 video was started where attendees could view the Ford Mustang Shelby GT500 for the first time in virtual reality.
VR Sync made it possible for all attendees to see the 360
In the 360
Result
The Ford Mustang Shelby GT500 fell for the door. The combination of virtual reality and a car that is lowered from the ceiling resulted in many wow responses. The press picked it up quickly and the virtual reality launch was in the news on many different media. A super achievement from the VR Owl event team.
Are you looking for inspiration, do you have a question or already a great idea? Get in touch with one of our experts for a free consultation.
VR Owl | VR & AR Agency
0031 30 71 16 158
info@vrowl.io
VR Owl
Demkaweg 11
3555HW
Utrecht
The Netherlands
COPYRIGHT © VR OWL 2020
Automated page speed optimizations for fast site performance