Ford – Live VR Car Launch

Action, racing, and a beautiful car that falls from the sky. It sounds like an action movie, but the experience was more than a movie thanks to virtual reality. During the press launch at the NAIAS event, all 750 presenters received Lenovo Mirage glasses. During the presentation a 360 video was started where attendees could view the Ford Mustang Shelby GT500 for the first time in virtual reality.

VR Sync made it possible for all attendees to see the 360 video at the same time. The VR Owl team that were on site had installed and prepared all 750 glasses for the event in the previous two weeks. Furthermore, VR Sync was integrated on site into a local network, so that Ford was in control of the 360 video playback.

In the 360 video, the Ford Mustang Shelby GT500 raced through the streets of Detroit and ended up on a roof, after which he was transported by helicopter to the roof of the Cobo center, the event location. The glasses went off and the car came out of the ceiling, allowing the visitors to see the car in real life.