Menu
Pepsi created limited-edition Black/MAX cans to promote its global football campaign FORTHELOVEOFIT. The cans have QR Codes that feature famous football players like Messi, Pogba, Salah and Sterling. When you scan the QR Code on the can, mini versions of the famous footballers will appear and challenge you to a game of Keepie Uppie. Juggle the ball in the air as long as you can to beat the challenge.
To draw more attention to their Global campaign called FORTHELOVEOFIT, Pepsi made a 60-second video featuring Messi, Pogba, Salah and Sterling who take each other on for the last remaining Pepsi can. Pepsi added an interactive AR challenge called #pepsicanbalance, where the famous footballers try to balance Pepsi cans on social media. The goal of the campaign was to encourage people to face their own challenges and embrace their passion.
The AR game lets you share your score via Instagram Stories. The #Fortheloveofit has hit over 77.000 posts on Instagram and the #pepsicanbalance has hit 2.200 posts in just 5 days. You can clearly see that Augmented Reality used effectively can increase brand awareness and generate free publicity, through social sharing.
Brand: Pepsi
Tech: Augmented Reality
Branche: Consumables
Are you looking for inspiration, do you have a question or already a great idea? Get in touch with one of our experts for a free consultation.
"*" indicates required fields
VR Owl | VR & AR Agency
0031 30 71 16 158
info@vrowl.io
VR Owl
Demkaweg 11
3555HW
Utrecht
The Netherlands
COPYRIGHT © VR OWL 2020