Pepsi in collaboration with Pizza Hut launched a Augmented Reality game. This game makes it possible for users to dribble, slide and weave with the football superstar Paul Pogba to get the highest score.
Users have the ability to move the player left and right and they need to collect as many Pizza Hut pizzas and Pepsi cans. The further Paul Pogba runs and the more products he collects, the higher the score.
Paul Pogba posted the experience on his Instagram and the post has over 650.000 views and over 130.000 likes. The experience is available in more than 20 countries and many websites mentioned the experience.
Brand: Pepsi & Pizza Hut
Tech: Augmented Reality