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In collaboration with AKQA São Paulo, Nike set up an AR experience to promote their new Air Max 2090 sneakers. Nike encourages Brazilians to point their smartphones at the sky in order to visualise cloud storage and unlock exclusive content.
The experience is accessed via a mobile website. After browsing to the site and pointing to the clouds, users can open the visualised cloud storage. Doing so will grant them access to stories of music and dance artists who are trying to inspire young people across the country from their homes.
Nike experienced a 32% gain in Air Max sales and a 22% lift in website visits during this AR experience. Showing that even in a time when everyone is mostly inside, AR marketing can help brighten the day.
Brand: Nike
Tech: Augmented Reality
Agency: AKQA São Paulo
Branch: Retail
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