The 10 best augmented reality marketing cases of 2020

Every month we select the best VR & AR marketing cases which we share via our monthly newsletter. In the year 2020 over 90% our favourite cases used Augmented Reality, in part thanks to the rise of social AR, WebAR and tech such as 5G. In this 2020 overview, we look back on an eventful year where AR was clearly the technology of choice for marketers & brands.

1. Verizon | 5G built right for Snapchat

Verizon teamed up with the band The Black Puma’s and Snapchat on the ‘5G Built Right for Snapchat’ campaign. Their lead singer performed in AR in front of the New York Public Library.

The aim of the promotion was the 5G network and new snapchat features. Verizon customers with 5G smartphones were able to attend the AR concert on location by scanning the building through Snapchat’s landmark filter. Lead singer Eric Burtons appears and performs the hitsong “Colors” while the building and landschape is enriched with an array of colors and flowers. 

The campaign combines 5G, location-based content in an awesome collaboration with one of the best bands of 2020 rocking it’s way to our top 10.

2. Museum “Het Valkhof” | Sofia's Smuggling

Museums and colleges in the Netherlands and Germany worked together on an AR game ‘Sofia’s Smuggling Cross-Border Hunt’ with the aim of getting young people to museum.

In the game you take on the role of Sofia and solve puzzles in eight different museums and only then will you unravel the complete story. The puzzles are unique per location and offer interaction with the art objects in the museums. The solutions to these puzzles are hidden in paintings, artworks and historical heritage and hints can be obtained from important characters relevant to the location.

The game made use of location based content, games and 3D animations in an cross-border collaborations which definitely earns it’s places in the list.

A single email per month with all the AR & VR inspiration you need

3. Lucasfilm | Mandalorian AR experience

Studio Lucasfilm developed an AR app to promote the second season of the popular Disney+ series “The Mandalorian”.  The app allows you visualize some awesome characters from the hit series.

In the experience, you can reenact the best moments of Mando and Baby Yoda from Season 1 in your living room. The erxperience makes use of the newest AR tech, enriching the enviroment with snow and other special effect while find yourself on the planets from the Star Wars universe. 

The photo mode allows you can easily capture the scenes and share them with friends make it a very share-worthy experience. The Mandolarion fights his way into our top 10 using out of this world tech. 

4. The Weeknd | TikTok Concert

Canadian artist The Weeknd is the first to use TikTok for an augmented reality concer, in collaboration with WAVE, a start-up for XR concerts.

To promote the new album After Hours, TikTok offered a fully digital live experience with scenes changing with each song. Users could choose the scenes by voting and share comments which where displayed live in the surroundings.

The hashtag #TheWeekndEXP had 1.3 billion views and the concert raised more than 350,000 euros for a good cause. Next to the most played song of 2020 The Weeknd also has one of the coolest AR experience earning a well deserved spot in this overview.

A single email per month with all the AR & VR inspiration you need

5. The Pokemon Company | Pokémon Smile

The Pokémon Company has created “Pokémon Smile” AR app to teach children to brush their teeth properly and regularly using one of it’s most beloved characters. 

Using face tracking the kids are outfitted with a cute Pikachu hat and by brushing your teeth properly, you save Pokémons from cavity-causing bacteria. The app allows you to catch more than 100 Pokémon.

The app has more than 500,000 downloads, over 7,500 five-star reviews and was reviewed by tons of YouTubers. Pikachu brushes the competion aside and earns it’s spot nice and clean.

6. Malibu | Malibu tropical parkour

Malibu has teamed up with GoSpooky to create an AR game as part of the summer campaign, “A Bit of Sunshine”. Malibu Tropical Parkour, uses Snapchat’s AR Marker Tech and was developed to promote the new Bacardi Limon.

This technology allows billboards, product packaging and buildings to be transformed into AR animations and games. When scanning Malibu’s abri ads, users play a game where they avoid all kinds of tropical objects and gathering power-ups. Your high score can easily be shared with friends via the Snapchat.

A classic side scroller game which makes waiting for the bus a whole lot of fun and makes this a great case for our list. 

7. Nike | Air Max Cloud

Nike has set up an AR experience in collaboration with AKQA São Paulo. The AR experience was created to promote Nike’s sneakers. 

The experience is accessible through a mobile website. Once the phone is aimed at the sky, users can find a sneakers shape like a cloud which gives access to stories from different music and dance artists who try to inspire young people. 

This campaign generated 32% more sales of the model and 22% more visitors to the website during this AR experience. A original campaign with great result floating it’s way into our top 10.

A single email per month with all the AR & VR inspiration you need

8. Marz Brewing Company | Mix it Up

Marz Brewing Company partners with M1-Interactive to a AR packaging experience to promote their new IPAbeers.

There are four different beers, each with its own standard music style and three different samples. Users can mix each of the tracks individually or play the four together.  You can even add effects and share your jams via social media. 

This tasty campaign makes drinking beer even more fun and rightfully earns it’s place in our top 10.

9. Sony | Jumanji: The Next Level

Sony Pictures, in partnership with mixed reality agency Trigger, has created a WebAR experience to promote the second part: Jumanji, The Next Level.

The players are literally pulled into the game, select their avatar and use voice command to explore the world. Discovering exclusive behind the scene content with the characters from the movie.

The first WebAR campaign to use speech recognition which provides a whole of content, without an app. Welcome to the top 10!

10. Oneplus | OnePlus Nord Launch

OnePlus launched their new flagship phone ‘Nord’ during an augmented reality event which was broadcasted live via an app.

The event was hosted on augmented reality stage and ‘Nord’ was shown in 3D which allowed user to view it from all angles. At one point an exploded view was shown which really highlighted the depth that AR brings. After launch users could explore and check out features and detailed specifications of the new smartphone.

It is the first launch event entirely via AR and more than 100,000 people watched the live-streamed. A great way to launch a flagship product, Nord heads up north and claims the last spot in our top 10.

A single email per month with all the AR & VR inspiration you need

Bonus: True Ideas | Vegan Favorites

We embraced AR as well and launched numerous campaigns. The one which stands out for us was working together with True Ideas on a webAR campaign to promote Albert Heijns’ Vega Favorites.

All National Postcode Loterij ticket holders received a booklet with twelve vegetarian dishes which were visualized using WebAR and 3D models created with photogrammetry. Meanwhile, Gaston, the face (and voice!) of The Postcode Loterij appears in 3d and tells you all about his favorite dishes.

Combining so much cool tech and a great result of over 120.000 views in month deserves a honorable mention in the list, if we may we so ourselves. 

Ready to create impact with AR in 2021?

In 2020 we developed a number of cool AR experiences for Albert Heijn, Kipster, Germany’s Next Top Model and many more. Are you curious about the possibilities of AR for your next campaign? We would love to tell you tell your more.

Talk to our experts

Eager to discuss your use case?

Discover all the possibilities for your organisation.

Get in touch

Table of contents

Talk to our specialist today

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.