National Geographic has created a new augmented reality experience using Instagram. Users of the application can dress up virtually, climb and travel up the Mt. Everest to take photos and videos to share on their own page.
The AR experience on Instagram transfers viewers to the base of the mountain at an altitude of 4815 meters. Additionally, consumers can see a 360-degree view by swiping the screen or moving their smartphones. Users can see their breath by opening their mouths, and tap on a yellow dot to see a map of Mt. Everest that shows other areas to potentially explore.
Younger consumers seek experiences they can share on social media. Brands and publishers can extend their reach and form stronger bonds with target audiences using augmented reality applications. The twitter post from national geographic currently has over 40.000 views.
Brand: National Geographic
Tech: Augmented reality
Agency: Spark AR