Mixed Reality
What is the Mixed Reality (MR)?
Mixed reality is a combination of the real and digital world. Virtual objects are placed in the world with which you can interact. Think of furniture, cars or sneakers. Mixed reality is usually shown via a camera in a smartphone or on a holographic screen.
What are the opportunities for companies for MR?
The possibilities of mixed reality are numerous. We currently see most applications in the commercial field. Think of support for marketing campaigns, promotions, events but also for product sales.
In addition, MR is increasingly used for training and education. Think of the onboarding and training of technical staff through visual instructions.
Mixed Reality platforms and hardware
The most widely used mixed reality platform is simply the smartphone, which contains increasingly better hardware. We also create mixed reality applications for the Microsoft Hololens, among others.
Our Mixed Reality solutions
We create various mixed reality applications for mobile, social and mixed reality devices such as the Hololens. Contact us if you are interested.
Herman Brood - 75 years
We developed this mixed reality app for the Royal Dutch Coin. The mixed reality application features artwork from the late artist Herman Brood.
Ranja - Web Mixed Reality
For Ranja we created a mixed reality application that can be experienced directly via the web. You play a game in mixed reality and share your high score via social media.
Fitbit & Opel - Social MR
For several brands we created mixed reality experiences that can be experienced directly through social media. For example, we created mixed reality face filters and product demonstrations.
Gemeente Rotterdam - Rotterdam Mixed Reality
For the City of Rotterdam we are creating a mixed reality application. This allows you to view the tallest building in the Benelux, the Zalhaventoren, in mixed reality.
Schiphol - In store MR
In collaboration with Schiphol retail we developed a mixed reality application for Toblerone. With this application you play a mixed reality game in the store and you are rewarded with a discount code.
FAQ about mixed reality
What is Mixed Reality (MR)?
Mixed reality is a combination of the real and digital world where virtual objects are placed in the real world and can be interacted with.
These virtual objects can be anything from furniture and cars to sneakers.
Mixed reality is typically displayed through a camera on a smartphone or on a holographic screen.
What are the opportunities for companies in Mixed Reality?
Mixed reality offers numerous opportunities for companies, especially in the commercial field.
It can be used to support marketing campaigns, promotions, events, and product sales.
Additionally, mixed reality is increasingly being used for training and education, such as onboarding and training technical staff through visual instructions.
What platforms and hardware are used for Mixed Reality?
The most widely used platform for mixed reality is the smartphone, which is equipped with increasingly better hardware.
Mixed reality applications are also created for devices such as the Microsoft Hololens.
What are some examples of Mixed Reality applications developed by VR Owl?
VR Owl has developed various mixed reality applications for mobile, social, and mixed reality devices like the Hololens.
Some examples include a mixed reality app featuring artwork from the late artist Herman Brood for the Royal Dutch Coin, a web-based mixed reality game for Ranja, mixed reality face filters and product demonstrations for brands like Fitbit and Opel, and a mixed reality application for viewing the tallest building in the Benelux, the Zalhaventoren, for the City of Rotterdam.
How can I get in touch with VR Owl for Mixed Reality solutions?
If you’re looking for inspiration, have a question, or already have a great idea for a mixed reality application, you can get in touch with one of VR Owl’s experts for a free consultation.
How does Mixed Reality differ from Augmented Reality and Virtual Reality?
Mixed reality (MR) combines elements of both augmented reality (AR) and virtual reality (VR).
While AR overlays digital elements onto the physical world, VR immerses users in a completely virtual world.
MR blends the real world with the digital world, allowing users to interact with virtual objects in their physical environment.
What are the benefits of using Mixed Reality services for businesses?
Mixed reality services offer businesses the opportunity to create immersive experiences that bridge the gap between the physical and digital worlds.
These services can enhance marketing campaigns, product demonstrations, and training programs.
By integrating mixed reality technologies, businesses can provide more engaging and interactive experiences for their customers and employees.
How do Mixed Reality headsets work?
Mixed reality headsets use sensors, cameras, and advanced optics to blend the physical world with the digital world.
These headsets track the user’s movements and the surrounding environment, allowing virtual objects to be placed and interacted with in the real world.
The mixed reality environment created by these headsets offers a seamless integration of digital elements into the physical environment.
Can Mixed Reality be experienced on mobile devices?
Yes, mixed reality can be experienced on mobile devices such as smartphones and tablets.
These devices use their cameras to capture the physical world and overlay digital elements onto it.
Mobile devices offer a convenient and accessible way to experience mixed reality spaces and interact with virtual objects in the real world.
