Marz Brewing Company partnered up with M1 Interactive to create the first IPA beer with interactive packaging that lets you mix tracks in your own unique style. Users can find the interactive packaging on the companies latest beer, the Tech Noir IPA and activate it by scanning the can using the SamplAR app.
There are four different models of cans and each model has its own default music style. Users can choose between live electronic music, new wave, karaoke and DJ. Users can mix each of the tracks separately, or use the four of them together. Thus, everyone can create their own unique music production and enjoy it together with a cold IPA. The one of a kind cans will most likely be a big hit with collectors, resulting in increased interest, publicity and overall sales of the cans.
AR gives marketers new ways to make their products stand out from the crowd, as you can clearly see with the new can of Tech Noir IPA. The cans provide more than just good looks, they provide additional benefits such as information and entertainment. Beer lovers and music enthusiasts were pleasantly surprised by this unique experience.
Brand: Marz Brewing Company
Tech: Augmented Reality
Collaboration: M1 Interactive