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Lego teamed up with Zappar AR to create an application that allows visitors to the new Legoland park in Windsor to bring statues to life.
Visitors who have the Legoland Windsor Resort app can scan four codes located next to the statues. After scanning, the app opens virtual portals, from which the creatures come out. Visitors can take a selfie with the creatures, collect digital cards, and read the creatures’ backstory.
The application is available for iOS and Android. The application received a lot of publicity, including from marketing websites such as Mobile Marketing and Next Reality.
Brand: Lego
Tech: Augmented reality
Collaboration: Zappar AR
Branche: Amusement
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