Lego teamed up with Zappar AR to create an application that allows visitors to the new Legoland park in Windsor to bring statues to life.
Visitors who have the Legoland Windsor Resort app can scan four codes located next to the statues. After scanning, the app opens virtual portals, from which the creatures come out. Visitors can take a selfie with the creatures, collect digital cards, and read the creatures’ backstory.
Tech: Augmented reality
Collaboration: Zappar AR