The beer brand Labatt worked with Snapchat and a number of NHL teams to create an augmented reality experience. The experience is a way to continue to interact with fans who are still not able to watch the games in the arenas because of
A 12-pack of beer has a marker lens that transforms the packaging into an AR arena with a jumbotron, the large screen that hangs above the field. In addition, Labatt created Snapchat lenses where users can put on the uniforms of their favorite team.
The campaign is featured on websites such as Adweek and Marketing Dive. Labatt has found a great way to bring the sports experience to the fans home.
Tech: Augmented reality