Kia launched in collaboration with David&Goliath, 14Four and Petfinder Foundation, an augmented reality application to allow users to play and talk with a 3D model of the ‘Robo Dog’. The application shines a spotlight on shelter animals seeking adoption.
Users can teach ‘Robo Dog’ tricks such as sit, flip, spin and talk as well as play fetch with ‘Robo Dog’ using a stick or a ball. In addition, users can also take photos with the dog.
They also launched a TikTok integration. Several creators used this application, such as Dougthepug, where the TikTok already has over 350 thousand views and nearly 10.000 likes.
Tech: Augmented reality