For the promotion of Giggs’ new album “Big Bad…” Giggs and his record label created an huge AR mural in the middle of London.
The AR mural was inspired by the release video of the album ‘’Big Bad…’’. Fans unlock the AR experience by scanning the QR code on the side of the building, which brings a giant Giggs to life. Giggs towers over the city skyline in AR surrounded by helicopters and tanks. This scene is also seen in the release video, where Giggs creates chaos in the city of London.
This is London’s first AR mural, which is bound to get a lot of attention. It’s very easy for almost everyone to unlock the experience, but can also easily be shared through social media.
Brand: Island Records
Agency: Gate Reality & AllOver
Tech: Augmented Reality