Arsenal and Lavazza teamed up with the AR developer Blippar to roll out a web-based AR experience. With the coronavirus preventing sports, they aim to connect with soccer fans who are hungry for any kind of team related content.
Opening the AR experience users are greeted by the cheering team and fans of Arsenal. After this, users can choose to enter a contest for a chance to win an Arsenal signed jersey or buy a discounted Arsenal-edition coffee machine from Lavazza.
With an effective and engaging AR experience, Lavazza and Arsenal are both excited to enhance their future digital marketing efforts with the use of AR. During a time where brands as well as the stars are less visible, AR offers a great way to stay in touch and top of mind.
Tech: Augmented Reality