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Snapchat started a collaboration with Walt Disney World last month. Official Snapchat lenses have been created for the My Disney Experience app.
The Disney lenses allow Snapchatters to record selfies or videos with Mickey and Minnie Mouse. The filter gives users the trademark Disney World mouse ears. This allows the user to share his Disney experience with an extra dimension. The filters are available via a snapcode or via the Disney App.
The Snapchat lens is available until June 3, after which the lens will only be available to visitors to the park. Various websites such as Forbes and Next Reality News wrote articles about the collaboration.
Brand: Disney World
Tech: Augmented reality
Collaboration: Snapchat
Branche: Amusement
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