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DAF Trucks has developed a brand new augmented reality app for DAF enthusiasts. The app is an interactive online virtual experience, displaying each detail of the latest generation DAF trucks. The software allows users to explore the trucks and place them wherever they want.
The main appeal is the possibility to drive the new generation XG and XG+ virtually. This virtual experience is backed by the ‘Start the Future’ showroom. This implements a personal touch to the soon to be released trucks and a way to discover important features.
The company is pushing their fuel efficiency and quality of the trucks to attract prospects through the AR app and the physical experience, increasing sales numbers and brand awareness. There have been more than a thousand orders within the first month, confirming its success.
Brand: DAF Trucks
Tech: AR
Collaboration: N/A
Branche: Retail
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