Coca Cola made the augmented reality experience ‘The Soda Experience’ in collaboration with GoSpooky.
Consumers scan a QR code on the menu, after which a soft drink bottle from the Coca Cola product range appears on the table. This allows the customer of the restaurant to see what he is going to order before it is served to them.
The AR campaign received tens of thousands of views on websites such as marketing tribune and emerce. The campaign was also featured on Coca Cola’s Twitter where it has been viewed and shared hundreds of times, Coca Cola continues to update this feature.
Brand: Coca Cola
Tech: Augmented reality