Club Brugge has produced seven unique AR missions in conjunction with Yondr and Bits of Love, which will be distributed along a 1,9-kilometer historical route around the city.
QR codes can be used by residents, supporters, and tourists to fulfill missions at numerous locations throughout the city. Try a penalty against goalie Simon Mignolet, sprint with Noa Lang, or take a selfie with Charles De Ketelaere as you walk along Bruges’ monuments. After finishing the last objective, the road leads to the new City Shop. The latest jubileum shirt will be shown, and the players who completed the entire journey will receive a small gift.
The augmented reality experience was created with the intention of attracting a younger audience interested in AR technology.
Brand: Club Brugge
Tech: Augmented reality
Collaboration: Yondr & Bits of Love