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Burgers’ Zoo developed an augmented reality application for customers that would like to walk their favourite route in the park. The application helps customers save time or makes sure they’ve seen everything through predefined paths.
App users have the option of using the live view feature. This feature allows the user to follow virtual arrows which point the customer in the right direction. This means any path the user wants to take through selecting the animals they want to see. The live feature is powered by beacons placed in the zoo, updating information to the customers phone. The user also receives additional information on their favourite animals by tapping on their icons.
The Burgers’ zoo app is now available and is well received in the App store, especially by people with handicaps, who can predetermine their path before travelling to Burgers’ Zoo.
Brand: Burgers’ Zoo
Tech: Augmented reality
Collaboration: Capitola
Branch: Retail
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