Burger King and Angry Birds are collaborating with Zappar on an AR campaign. The companies created these campaigns to achieve a pleasant and family-friendly image.
You can scan a QR code when you purchase a King Jr. kids menu to play Virtual Eggs. The aim of this game is to scare Hatchlings, small Angry birds away from three 3D eggs, either by clicking on them or by shooting them with a catapult.
Brand: Burger King
Tech: Augmented reality
Collaboration: Rovio (Angry Birds)
Branche: Food and Beverage