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Bottega Veneta launched an AR app for Matthieu Blazy’s debut show at the Milan fashion show. The app uses augmented reality to tease Blazy’s new collection and is being positioned by the brand as “the doorway to creativity”.
The experience shows various content such as photos aligned with Blazy’s new creative direction. There are pictures of a slate gray Bottega logo, shards of silver metal, a naked torso and a sneak peak of the new collections.
Numerous fashion blogs and influencers mentioned the experience and websites such as Vogue and Hypebeast wrote articles about the app. On Twitter there was a big hype for the live show and the app.
Brand: Bottega Veneta
Tech: Augmented reality
Branche: Amusement
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