Basic Fit and Snapchat launched a new Augmented Reality lens. With this lens Basic Fit makes it possible for people with no motivation or no equipment to do a short workout very easily.
The workout consists of three exercises: Knee lifts, squats and lunges. Each exercise lasts 10 seconds, so a total workout lasts 30 seconds. The AR application gives instructions and counts the number of sets done. The workout can be recorded and it is possible to share it with family and friends.
The lens launched in all countries where Basic Fit is active. It has been used more than 1 million times and the average workout time was 10 seconds, this means that users did a lot of short workouts.
Brand: Basic Fit
Tech: Augmented Reality