The Black Eyed Peas collaborated with Barefoot Wine for an immersive music experience in your living room. As part of the ‘Band Together’ campaign you can enjoy their new music, support a good cause and win a meet and greet.
Download the app, scan one of the Barefoot products and enjoy a performance by one of the band members. You’ll be able to hear a single vocal or instrumental track. Scanning more products and keeping them in frame will expand the experience. The more products, the more layered the experience becomes while also adding custom animations. By providing your contact details you also have a chance to win a virtual meet and greet.
The campaign also aims to raise money for Children of restaurant Employees and for the American Cancer Society. With every scan of the wine bottle label, Barefoot will donate $1 to the charity and the maximum is $100.000. Their post on Instagram got over 350.000 views and over 9000 likes.
Brand: Black Eyed Peas
Tech: Augmented reality
Collaboration: Barefoot wine